Farner and Shopping Center Forum launch the Victor Digital Media Award
The communications agency Farner and Shopping Center Forum, the trade conference for the Swiss shopping center industry, have launched the Victor Digital Media Award. The award recognizes shopping centers that, through an effective online presence, skillfully bridge the gap between digital and brick-and-mortar retail in their communications, thereby contributing to the industry’s continued success.
The new award will be presented for the first time on May 9 at the Hotel Radisson Blu Zurich Airport as part of the 12th edition of the SC Forum. The Victor Digital Media Award, developed in co-creation by Farner and the SC Forum, assesses which shopping center is best positioned digitally. In the first stage of the process, Farner's digital marketing and retail industry experts evaluate the digital score of the 30 largest Swiss shopping centers and nominate ten favorites on this basis. An expert jury then selects the three winners and honors the first-place winner with the Victor Digital Media Award.
The jury is made up of the well-known retail and innovation expert Stephan Jung, SC Forum founder Jan Tanner and Christoph Emch, Deputy Head of Digital Marketing & Research at Farner. The final assessment criteria include the overall platform presence, brand consistency and the storytelling quality of the nominated shopping centers' digital presences.
"We take a holistic look at the digital presence of shopping centers: visibility, content quality and impact. All of these factors influence the success of the centers; an effective digital presence generates proximity to customers and ultimately leads to greater visitor growth," says Christoph Emch about the award concept.
"The Victor Digital Media Award is a notable addition to the Victor Award family this year. With this new award, we want to show the industry how important it is to open up to new trends and platforms and how relevant a strong digital presence can be for business success," explains Jan Tanner.
The Victor Award ceremony has been one of the highlights of the SC Forum for five years. Named after Victor Grün, the founder of the world's first shopping mall, the award is presented annually to particularly successful and innovative centers and personalities from the scene. The Victor Lifetime Award also honors a person from the industry who has turned a vision with a long-term perspective into reality.
The three Victor Awards will be presented on May 9 as part of the 12th edition of the SC Forum at the Radisson Blu Zurich Airport in the presence of the 350 most important decision-makers in the industry. The theme of the conference is "CHAMELEON! Break down the walls! The farewell to the classic shopping center".
