Farner is new partner of the Smile Swiss Influencer Award

The award of the Swiss influencer scene has been presented since 2018 and will take place for the third time in 2022. On November 17, the winner of the Newcomer Challenge 2022 and nine all-star influencers from the categories entertainment, sports, lifestyle, fashion, travel, beauty, food, family and music will be chosen at Kaufleuten Zurich. Creativity, content quality and authenticity will be judged and awarded prizes.

Influencer marketing as an integrated part of communication

Farner has been focusing on influencer marketing for many years with a dedicated team. As a partner of the Smile Swiss Influencer Award, Farner wants to work closely with the award team and the other partners to promote and advance the power and anchoring of influencer marketing in Switzerland.
"Influencer marketing is a strategic component of integrated campaigns for us. After all, few things have a stronger impact on a brand or purchase decision than a recommendation from authentic trusted people, which is what influencers are," says Toby Felder, Unit Lead Brand Communications at Farner Consulting. "Together with the Smile Swiss Influencer Award team and the other partners, we want to shape the Swiss influencer landscape and promote existing and future influencers."

Effective as a source of inspiration and in purchasing decisions

Influencer marketing is an important tool to accompany customers on their customer journey - and to inspire them. According to the "Swiss Influencer Marketing Report 2020," 56 percent of the millennials surveyed regularly search for product information on social platforms. (Werbewoche.ch reported). More than half of these followers (53%) confirm that they have already made a purchase decision inspired by influencers.
The specialized influencer team at Farner works with influencers and content creators from Switzerland and has implemented numerous campaigns for clients such as Nespresso and Bank Cler in recent years.

Fristensky in the expert jury

As part of the partnership between Farner and the Smile Swiss Influencer Award, Constanze Fristensky from the Farner Influencer Marketing Team will sit on the expert jury of the Smile Swiss Influencer Award. She is an experienced influencer marketing consultant and member of the Farner Influencer Team. "I'm thrilled to take a seat behind the Smile Swiss Influencer Award judging panel," Fristensky said. "And I'm excited to see the creative and inspiring publications of the Newcomer Challenges and also convinced that the Swiss Influencer landscape will gain some exciting people as a result."