Family picks up eleven NYX Awards with Watson campaign
For the Watson campaign «Take a Stand, Read Watson,» the Uster-based agency Family won a total of eleven awards for advertising and marketing strategy at the NYX Awards in New York.
As part of the launch of Watson Romandie, Family developed the image campaign for Watson.ch (Werbewoche.ch reported). Now the campaign has received eleven awards.
Seven of the eleven awards are Grands, the main prizes of the NYX Awards. Family takes the Grands in the categories Communication Campaign, Advertising Campaign, Company Branding, Advertising, Snapchat Filter, Brand Strategy Campaign and Video Campaign. In addition, the agency takes four Golds in the categories Business to Consumer, Branding Strategy Campaign, Marketing Effectiveness and again Video Campaign.
