European Publishing Award for annabelle Content Studio
The annabelle Content Studio has been honored with the European Publishing Award in the Content Marketing (Digital) category for the «Café Stockholm» pop-up project, which was created for IKEA Switzerland in April 2025.
European Publishing Award for «Café Stockholm»
The annabelle Content Studio was honored with the European Publishing Award in the Content Marketing (Digital) category at the European Publishing Congress in Vienna. The award recognized the «Café Stockholm» project, which was created in April 2025 for IKEA Switzerland to launch the new Stockholm 2025 collection. The award was presented on June 17, 2026.
For two and a half weeks, the team transformed a Zurich café into an immersive brand experience that combined Scandinavian design, cuisine, and storytelling. The campaign was complemented by social media outreach, events, and editorial content, and is said to have created numerous touchpoints with a design-savvy target audience.
Brand Space as a Content Marketing Format
According to the company, annabelle Content Studio develops and implements customized content marketing campaigns and events for clients across various industries. With the «Café Stockholm» project, the team demonstrated how physical experiential spaces and digital communication can be integrated into a cohesive brand identity.
«We are very pleased about this international recognition. It confirms our commitment to developing content marketing at the highest level. With projects like »Café Stockholm,’ we demonstrate how brand messages can be conveyed in a credible, relevant, and journalistically high-quality way,” says Laura Catrina, Head of the annabelle Content Studio.
The Team and Strategic Importance of the Content Studio
The team led by Laura Catrina (Director), Sophie Eggenberger (Head of Events), and Maryama Lewis (Project Manager) aims to reach new advertisers, tap into new target audiences, and create innovative marketing opportunities through its projects. According to the press release, the award underscores the importance of the Content Studio as a growth driver within the annabelle brand—both for the brand’s visibility and for the economic foundation of high-quality journalism.
The European Publishing Award is presented annually to recognize outstanding projects in the fields of publishing, digital innovation, and content marketing.
For more information about the annabelle Content Studio, visit www.annabelle.ch to find.
Person in charge at annabelle Content Studio: Laura Catrina, Director; Sophie Eggenberger, Head of Events; Maryama Lewis, Project Manager
