First Lions for Switzerland: Jung von Matt/Limmat takes silver, TBWA\Zurich bronze

Jung von Matt/Limmat can look forward to a silver "Design" Lion for the 20 Minute Design Edition "The Newspaper Design Edition" for Samsung for the sales launch of the Samsung Galaxy S8 I S8+ smartphone.

TBWA\Zurich wins a bronze "Outdoor" Lion with the Happy Meal campaign for the motifs "Balls", "Balloons" and "Wooden Blocks" in the "Retail" sector for McDonald's.

The second day of this year's Cannes Lions Festival also resulted in further shortlists for Swiss agencies:

Jung von Matt makes it onto the Digital Craft Lions shortlist in the "UX & Journey Design" subcategory with the Samsung campaign "A Touch of History". In addition, the agency secured a place in the category "Brand Experience & Activation" (Travel and Low Budget / High Impact Campaign) with the photo ban of Bergün (Graubünden Ferien) two shortlist placements.

TBWA\Zurich also made the shortlist again: In the Industry Craft category (A4 Outdoor and B4 Outdoor), numerous subjects from the Big Mac anniversary campaign for McDonald's made it onto the list of finalists. In addition, the agency's "50 Years Big Mac" campaign wins the subcategory "Big Mac". Brand & Communications Design on the shortlist.

Y&R Group Switzerland is also in the running for the coveted lions on Tuesday: Wunderman Zurich succeeds with the Migros campaign "Migros Discover: Ask The Product" in making it onto the "Creative E-Commerce" shortlist (In-store integration). (hae)