EMC launches "European Marketer of the Year Award"
The European Marketing Confederation (EMC) is launching the «European Marketer of the Year Award.» This pan-European program seeks to recognize Europe’s most outstanding CMO. One CMO from each country will be nominated by the respective national marketing associations.
"Promoting the marketing profession is one of EMC's core tasks," EMC Chairman Ralf Strauss is quoted as saying in a press release. Working in marketing means having to constantly develop and grow as a person. "While we are very committed to Europe-wide certification and qualification, we now finally want to recognize implementation with this new award."
The EMC raises local initiatives to an international level, as Alvyde Palaimate, Deputy Chairman of the EMC and CEO of the Lithuanian Marketing Association LIMA, emphasizes.
How to vote
The candidates for the "European Marketer of the Year" award are nominated by EMC members - one of which is Swiss Marketing - and other associations. The application process consists of a form with predefined criteria. A jury will then interview the candidates and make a decision. In addition to the title, the winner will receive other "invaluable awards", as the statement continues.
