Submission deadline for the special award 2018 "Influencer Campaign" started
For the first time in the history of the Swiss Effie, a «Special Award» will be presented in 2018. Not even the Effie jury will know who the winner is on the evening of the awards ceremony—a high-profile panel will decide on the «Special Award» only on the day of the ceremony. So there’s sure to be plenty of suspense.
The Swiss Effie Awards will be enriched by a new highlight: the 2018 award will now feature the "Special Award" Influencer Campaign. Detached from the existing categories, the campaigns that have integrated the influencer trend most efficiently and achieved the highest level of engagement are selected. The Swiss Effie moves with the times and takes a serious (and highly critical) look at new forms of advertising such as influencer marketing. Like the other Swiss Effie categories, the awards are given to agencies and clients.
Jury
A new jury consisting of 5 experts from companies, science/research and agencies was put together for the special category:
- Cyrill Hauser: Executive PR Director, Jung von Matt/Limmat and Jury President "Special Award"
- Martina Klieber: Publicity Manager, Universal Pictures International Switzerland GmbH
- Michèle Krüsi: Influencer of the first hour, Founder/Creative Director The Fashion Fraction
- Fabian Plüss: CEO Kingfluencers Martin Faltl. Project manager and PhD student, Institute for Customer Insight at the University of St. Gallen
Submission process
The submission process is the same as for the classic Swiss Effie categories. A one-time registration enables the submission, management and processing of the cases. In addition to the purely administrative details of the cases, the submission includes a comprehensive case description. A case film is optional, but a key visual is mandatory. Further information and the deadline can be found here.
