Dieline Awards: allink Wins Bronze
The Zurich-based branding and design agency allink was awarded third place in the Body Care category at the Dieline Awards in New York for its sustainable packaging design for the Zurich-based beauty startup Ghilli.
Dieline Awards allink: Bronze for timelessly elegant packaging
The Dieline Awards are considered one of the world’s most prestigious awards in packaging design—they are sometimes referred to as the «Cannes Lions» of the industry. At this year’s awards show in New York, the Zurich-based branding and design agency allink was awarded third place in the Body Care category for its packaging design for the Zurich-based beauty startup Ghilli. With this recognition, the Dieline Awards have given allink the international platform that the project deserves.
Riviera Aesthetics in the Beauty Sector
The award-winning design deliberately stands out from the beauty segment, which is otherwise often minimalist in style. With a timelessly elegant Riviera aesthetic—characterized by sun-bleached terracotta tones, a golden seal, and cursive lettering—the packaging conveys the handcrafted quality of Ghilli Beauty Bars. According to the press release, the design is intended to evoke Mediterranean associations and bring back memories of past vacations.
Sustainability from the soap to the packaging
Not only does the design reflect the current zeitgeist visually, but Ghilli also completely avoids the use of plastic—from the soap itself to the packaging. The goal is for personal care to be not only soothing but also sustainable. The Dieline Awards recognize outstanding innovations at the intersection of aesthetics and sustainability—criteria that, according to allink, Ghilli’s packaging fulfills to a particularly high degree.
In-person award ceremony in New York
At the awards show in New York, Creative Director Christoph Schlatter accepted the award in person on behalf of the entire allink team. In addition to the trophy, he found the close exchange with the industry’s leading minds from around the world to be particularly valuable: Discussions about trends and the future of packaging design provided new inspiration and perspectives, according to the press release.
For more information about allink's work, visit https://www.allink.ch to find.
Contact person at allink: Christoph Schlatter, Creative Director
