The last Gold Effies go to Wunderman Thompson and Jung von Matt Limmat
The final Gold Effies for this year’s «Effie Awards Switzerland 2022» have been awarded: Jung von Matt Limmat has won another Effie for its “Sixth Sense Challenge” campaign for Zweifel, and Wunderman Thompson has reaped a gold haul for its “Handbutts” campaign for Geberit.
A total of 88 projects were submitted for the Effie Awards Switzerland 2022, for which two jury rounds were held. First, 50 jurors selected 41 finalist projects. Then 21 jurors - each under the leadership of jury president Peter Felser - selected a total of 24 winning projects. Which projects are involved here, has Advertisingweek.ch unveiled in various stages over the past few weeks, including six bronze, twelve silver and two gold Effies.
So far, the agencies Publicis/Notch and Webrepublic, Rod Kommunikation, Wirz, Sir Mary and Rod Kommunikation were able to secure a Gold Effie 2022 (Werbewoche.ch reported). Now another Gold Effie goes to the account of Wunderman Thompson, and Jung von Matt Limmat can also claim a Gold trophy. This means that all of this year's bronze, silver and gold winning projects have been determined.
Which of the agencies will win the Grand Effie will be decided exclusively at the award night on November 10.
Geberit Aqua Clean "Handbutts" (Category: Social Media)
The "Handbutts" campaign achieved an increase in all relevant KPIs: +355% engagement rate, +105% view-through rate, +33.9% conversion rate, and up to an incredible +1700% in the number of interactions.
What you can achieve with a bare bottom. The social media activation for Geberit AquaClean impressively shows how effective a strong and, above all, surprising visual can still be in a world flooded with content.
In order to communicate the benefits of the Geberit shower toilet - cleans the butt with water - quickly and, above all, in an eye-catching way, Wunderman Thompson staged a naked butt that later turns out not to be a butt at all. After all, what is supposedly forbidden makes one all the more curious.
The Handbutt video plays with the rules of social media - and breaks them. Wunderman Thompson's idea proves that with a bold idea and an even bolder implementation, you can prevail even in the clutter of social media. Even with a brand from a category that is usually completely lost in this channel.
- Client: Geberit International
- Lead Agency: Wunderman Thompson Switzerland
- Other agencies / companies: Eqal Visual Productions, Mediacom
Doubt Chips "Sixth Sense" (Category: Brand Image)
Zweifel not only maintained its position as the favorite brand, but also significantly increased it by almost 14 percent compared to the previous year.
In order to maintain the No. 1 position in the long term, the brand Zweifel must inspire a new generation of fans who are interested in something new instead of something familiar. Target group research shows: The combination of well-known taste competence and the target group's interest in unusual experiences creates a new approach.
Hence the idea: experiment instead of message - with taste tests as the core of communication, the unusual is achieved in content and form, which is what the new generation is looking for: The Sixth Sense Challenge - an interactive taste test for young chips lovers that invites them to hunt for the secret ingredients via clues on the social web. Zweifel thus not only maintained its position as the favorite brand, but also significantly increased it by almost 14 percent compared to the previous year.
- Client: Doubt Pomy Chips
- Lead Agency: Jung von Matt Limmat
- Other agencies / companies: Blish / Jung von Matt Impact / Studio Thom Pfister / Cobolt NetServices
Secure here Your ticket for the award night on November 10, 2022.
