The creative agency Echt wins the only Pentaward 2018 for Switzerland

The Pentaward, which has been awarded since 2007, recognizes outstanding creative packaging designs for products in various categories: Food, Beverage, Body, Luxury and Other markets. This year's expert panel of twelve highly respected designers, packaging designers and marketing directors included Mark van Iterson, Global Head of Design at Heineken, and Clem Halpin, Creative Director at Turner Duckworth. This year's twelfth gala ceremony took place at New York's legendary Guggenheim Museum.

For the first time in two years, a Swiss design has won a prize at the Pentawards: The creative agency Echt from St. Gallen won a bronze Pentaward for the design of Easy, the cocktail in a bottle. The client was the start-up Easy Beverage Switzerland in Teufen AR. The fruity cocktail has been available on the Swiss market since the beginning of 2018 and consists of natural mango and passion fruit juice and 5% alcohol. The surprising, deliberately minimalist packaging design dispenses with a belly label and appears "Easy bottomless". The color of the drink is shown to its full advantage and conveys the fruity taste. The words "Easy bottomless" appear in large letters on the crown cap.

Bronze Pentaward 2018

• Category: Beverages - Cider and light alcoholic beveragesBrand: EASY
• Agency: Genuine
• Creative Director: Urs Burgermeister
• Art Director: Kalliopi Koja