The finalists for the Effie Awards Switzerland 2024 have been announced
34 campaigns have made the shortlist for the 2024 Effie Awards Switzerland. In November, the organizing body, Leading Swiss Agencies (LSA), will honor the most effective marketing campaigns of the past two years.
The Effie Awards Switzerland, organized by Leading Swiss Agencies, the association of Switzerland's leading communications agencies, honors the most effective marketing campaigns of the past two years. The this year's shortlist According to the sponsors, the program includes an "impressive selection of campaigns that stand out due to their innovative approaches and measurable success".
The judging was carried out by a high-caliber jury headed by jury president Peter Felser together with jury chairs Sonja Kingsley-Curry, Anne Muhl, Gordon Nemitz, Simon Rehsche and Katrin Schmid. Each campaign was judged against strict criteria that focused on both campaign effectiveness and creativity.
The evaluation process for the Effie Awards takes place in several phases and is internationally prescribed. In the first round on June 27, more than 50 jury members viewed the submitted dossiers and evaluated them independently of each other. Video reporter Beat Hürlimann from m&k advertisingweek.ch accompanied this first phase of the adjudication (Werbewoche.ch reported).
Only those campaigns that achieved a certain number of points secured a place on the shortlist and thus progressed to the second round. In the second and final round at the beginning of September 2024, the winning campaigns will be selected by a second jury. The winners will then be announced in October and the Award Night will take place on November 6, where this year's Grand Effie winner will also be announced. This will be chosen from the previously announced Gold Cases by a Grand Jury.
| Submitting | Category | Client | Campaign |
|---|---|---|---|
| New | activation | Bank Cler | Zak as a second bank |
| Digitas / Publicis | activation | CSS Health Insurance | CSS fall campaign 2023 |
| TBWA\ Switzerland | activation | McDonald's Switzerland | Chicken McNuggets of Love |
| Farner Consulting | activation | Islam Alijaj | History writing |
| Wirz Group | activation | Switzerland tourism | Grand Train Tour of Switzerland: The Ride of a Lifetime |
| Jung von Matt Limmat | activation | PostFinance | ANYONE CAN HAVE AN ACCOUNT, ONLY WE CAN HAVE A DREAM ACCOUNT. |
| Thjnk Zurich | activation | Migros Cooperative Federation | Migros Bio - Animonials |
| yoveo | brand experience & partnerships | UBS Business Solutions | UBS Kids Cup - "7,000 children celebrated like stars." |
| Court Marshal | brand image | Eichhof Brewery | EICHHOF - ANYTHING ELSE WOULD BE WRONG. |
| Thjnk Zurich | brand image | Denner | Denner - Dogs |
| Fraser | brand image | UBS Switzerland | In the greatest crisis, a bank like Switzerland is needed. |
| Thjnk Zurich | brand image | Denner | Denner - Image campaign: value for money |
| Thjnk Zurich | brand image | Sunrise | Sunrise - Dream Big. Do Big. |
| Thjnk Zurich | brand image | Ochsner Sport | Ochsner Sport - Switzerland is our sports ground. |
| Thjnk Zurich | brand image | Edelweiss Air Switzerland | Edelweiss - Leave. Love. |
| Kind regards | brand image | SMG Swiss Marketplace Group | Re-loved instead of new |
| Thjnk Zurich | brand image | Migros Cooperative Federation | Migros Bio - Animonials |
| Thjnk Zurich | brand image | Ochsner Sport | Ochsner Sport - Winter World Cup Campaign 2022 |
| Jung von Matt Limmat | brand image | Doubt Pomy Chips | YOURZ |
| Yoveo | crm / loyalty program | UBS Switzerland | UBS Kids Cup - "7,000 children celebrated like stars." |
| Rod communication | doing good/positive change | Swiss Red Cross | Be A Henry! |
| Rod communication | doing good/positive change | SOS Children's Village | Ex-child |
| Content and form | doing good/positive change | Zurich city | Give your Skin a Voice |
| Jung von Matt Limmat | doing good/positive change | Pro Infirmis | Get used to it! |
| Farner Consulting | doing good/positive change | Islam Alijaj | History writing |
| Koch Agency | employer branding & recruiting | Lidl Switzerland DL | You and us, the best team. #teamlidl |
| Farner Consulting | employer branding & recruiting | Swiss Federal Railways SBB | SBB: Because sometimes life needs more time |
| Publicis | marketing automation | CSS Health Insurance | CSS fall campaign 2023 |
| AXA Switzerland | marketing automation | AXA Insurance | Focus on what matters |
| TBWA\ Switzerland | new new | Swiss Federal Railways SBB | Destination: Experience. SBB's youth campaign for public transport. |
| Wirz Group | new new | Migros Cooperative Federation | NON beer: the most democratic beer in Switzerland |
| Wirz Group | public relations | Migros Cooperative Federation | OUI to the NON: Cheers to Migros democracy |
| TBWA\ Switzerland | social media / influencer marketing | McDonald's Switzerland | McRaclette - The Cheesiest Song Ever |
| Thjnk Zurich | timely opportunity | Ochsner Sport | Ochsner Sport - Winter World Cup Campaign 2022 |
Source: Leading Swiss Agencies
