The expert jury of the Swiss Out of Home Award has been determined
For the newly created Swiss Out of Home Awards, which will be presented at the industry event «WOOHW!» on September 13, 2023, in Zurich, the AWS will begin accepting submissions in six categories starting in March 2023. The jury consists of 14 experts.
The Association of Outdoor Advertising Switzerland AWS is focusing on intensified, collaborative genre marketing. This includes the industry event "Woohw!" with a creative competition, which will be held for the first time on September 13, 2023 at the Stage One Event & Convention Hall in Zurich. The event will start with a specialist conference for registered guests, followed by the presentation of the Swiss Out of Home Awards in front of an invited audience. There will be a party at the end.
"The biggest players in Out of Home Media have joined forces to launch a new, broad-based and national creative competition," explains Christian Brändle, jury president and director of the Museum of Design Zurich. "The Swiss Out of Home Award brings together the best posters and most promising ideas in digital outdoor advertising. An expert, multilingual jury with representatives from culture, agencies, media planning and major advertising clients will select the best works of the year from all over Switzerland, which will be celebrated at the award ceremony in September."
The jury of experts is composed as follows
- Christian Brändle, Jury President and Director Museum of Design Zurich
- Jonas Eliassen, CEO of Havas
- Melanie Felder, Head of Marketing Volkswagen Passenger Cars at Amag Import
- Elise Gaud de Buck, Visual Communication Designer at Plates-Bandes
- Pam Hügli, CEO & Partner at Serviceplan Suisse
- Michael Kamm, CEO of Agence Trio
- Heike Kammerer-Vercelli, Head of Marketing & Consumer Communication at Nestlé Suisse
- Dennis Lück, Owner & CEO of Brinkertlück Creatives
- Monica Märchy, Partner & Creative Guide at Studio Way
- Dang Nguyen, Global Head Strategy, Brand & Advertising at Credit Suisse
- Marco Rose, Co-Owner & Head of Strategy at Mediatonic
- Jonas Voegeli, Head of BA Visual Communication at ZHdK
- Manuel Wenzel, Chief Creative Officer at TBWA\Switzerland
- Thomas Wildberger, President ADC Switzerland and Partner at Prophet
Six competition categories
For the awards, the sponsors are looking for outstanding, intelligent, creative, groundbreaking and excellent analog and digital outdoor advertising campaigns. Relevant and surprising ideas are encouraged. In addition to gold, silver and bronze in each of the following categories, one "Campaign of the Year" will be awarded as the overall winner.
- Culture
- Commercial National
- Commercial Local & Regional
- Digital Out of Home
- Out of Home Innovations
- Public Service
Registration platform will be opened in March
Participation in the Swiss Out of Home Awards is free of charge. Analog and digital campaigns created by an agency, a graphic design studio, individuals, freelancers or a company with conceptual responsibility in Switzerland or the Principality of Lichtenstein are eligible. From March 1 to May 30, 2023, work can be submitted online that was posted or broadcast between January 1, 2022 and June 30, 2023.
The judging and publication of the shortlist will take place in June. Winners will be selected at the award ceremony during the Woohw! industry event on September 13, 2023.
Details on registration, competition regulations and judging will be available from March at Woohw.ch published. Details on the industry event Woohw! are to follow later.
