The call for entries for the Goldbach Crossmedia Award 2018 is open

The Goldbach Crossmedia Award honors innovative campaigns that particularly inspire the audience through intelligent and convincing cross-media networking. The award focuses on the strategic and conceptual networking of communication. The Goldbach Group presents a gold, silver and bronze award for this every year. New this year is the presentation of the awards as part of the Best of Swiss Web Awards. With the integration of the "Goldbach Crossmedia Awards", both Goldbach and the Best of Swiss Web Awards are taking the next logical step towards digital transformation in the areas of marketing and advertising.

Evaluation criteria

The jury responsible for the Goldbach Crossmedia Award primarily evaluates the success and effectiveness of the entire campaign or parts of it. The strategy of cross-media use, intelligent networking and the actual efficiency of media use are central here. Of course, the degree of innovation of a campaign is also important, for example through the use of new media, forms and technologies. Last but not least, the overall impression shapes the jury's overall judgment. For example, through the creative implementation and through an outstanding media and target group-oriented staging of a brand and its message.

We are primarily looking for works that were conceived and developed in Switzerland, Germany or Austria. However, international works are also welcome, according to the press release. Projects that were published in 2017 are eligible. To submit work, you must register regularly with the Best of Swiss Web Awards and select the "Goldbach Crossmedia Award" category.

Schedule for the Goldbach Crossmedia Award and the Best of Swiss Web Awards

• Deadline for Best of Swiss Web projects: January 22, 2018
• Deadline for Goldbach Crossmedia Award projects: January 11, 2018
• Award Night: Thursday, April 12, 2018