These are the nominees for the Goldbach Crossmedia Award 2024
Out of a total of 30 campaigns, eight made it onto the shortlist in the anniversary edition of the Goldbach Crossmedia Awards. Here is an overview of the nominees.
On April 11, the winning campaigns of the Goldbach Crossmedia Awards will be presented for the 20th time at the Best of Swiss Web Award Night. The award recognizes pioneering cross-media campaigns in Switzerland. At this year's judging, all submissions were analyzed in detail by various media experts and nominations were made for the shortlist. Particular attention was paid to the cross-media strategy and the degree of innovation of a campaign. The creative central idea and media-appropriate implementation were also taken into account. The success and efficiency of the overall campaign were also of great importance to the jury.
These are the nominees
In the end, the following eight cases convinced the expert jury and made it onto the shortlist for the Goldbach Crossmedia Awards 2024 (in alphabetical order; project name: client, agencies):
- 25 years damage sketch: die Mobiliar, Jung von Matt I Mediaschneider
- Coop Christmas spot 2023 "Just a little note"Coop, TBWA\Zurich I TWMedia
- LifetimeCSS, SiR MaRY
- #Friendship initiative creates social glueMigros commitment, Rod Kommunikation I Webrepublic
- Tags against Crimemaison blanche, Jung von Matt
- The Chicken McNuggets of LoveMcDonald's Switzerland, TBWA\Zurich I OMD
- The FlipCode Mystery: Samsung, SiR MaRY
- You × Music - Swisscom Music Sponsoring: Swisscom I blue, Jeff I Aroma I Pictures and Friends
