Cannes Lions 2017: Further shortlist places for Jung von Matt/Limmat and Iart
On the second day of this year's Cannes Lions, Iart and Jung von Matt/Limmat are positioning themselves as more promising Swiss contenders for the Lions.
Jung von Matt/Limmat places the "Sound Book App" for Nordsüd Verlag in the categories Design and Media already on the sixth shortlist (Lions Innovation included). With the app, reading aloud can be set to music. With mysterious sounds and dreamy pieces of music, the fairy tale lesson is transformed into a magical experience. The idea seems to have been well received by this year's "swissless" jury. Whether it will be enough for a lion will be revealed on Tuesday evening - that's when the Direct, Creative Data, Innovation, Cyber and Mobile categories will be awarded in Cannes. The agency can then also hope for an award in the Direct category with the Graubündner Dorftelefon. With the Yellow Tour for Swiss Post, Jung von Matt/Limmat has also made the shortlist in the Entertainment for Music category.
A top Lion contender brings itself into the running with Iart and the Light Frieze in the Design category. The work, commissioned by the Department of Construction and Transport of the Canton of Basel, recently won a sensational Gold at The One Show in New York and has previously also won Gold and Silver at the Swiss ADC Awards and the prestigious D&AD Awards (Werbewoche.ch reported). (hae)
https://www.youtube.com/watch?v=/CPbep4JZ4Uc
| Category | Subcategory | Campaign | Customer | Agency | Award |
|---|---|---|---|---|---|
| Outdoor | Retail, e-Commerce, Restaurants & Fast Food Chains | McDonald's Mobile App: Bic Mac | McDonald's Switzerland | TBWA\Zurich | Bronze |
| McDonald's Mobile App: Fries | |||||
| PR | Events & Stunts | Return to transmitter | Public Eye | Kind regards | Bronze |
| Direct | Travel, Transport & Leisure | Village phone | Grisons vacations | Jung von Matt/Limmat | Shortlist (open) |
