Briefing event marks the start of the 18th ADC Young Creatives Award
The ADC Young Creatives Award is entering its 18th edition. In this year’s competition for emerging talent, young creatives are developing campaigns for the main sponsor, Blick. Once again this year, the event serves as the pre-selection round for participation in the international Young Lions Competition in Cannes.
Around 130 interested parties followed the digital briefing event on Wednesday evening, where they were welcomed live from the Blick TV studio by ADC Managing Director Hanna Jackl.
Steffi Buchli, Chief Content Officer Ringier Media Switzerland, presented the positioning and self-image of Blick. Head of Marketing Maximilian Börke then presented this year's challenge: "Bring the Blick brand to life so that it becomes a relevant everyday companion."
Romana Schmidtpeter, ADC board member and marketing strategist, provided support with an exciting strategy wrap-up on this year's task.
Price and prospects
The winners will become part of the "Young ADC" and will have a say in the next ADC judging. Through a cooperation with Weischer.Cinema Switzerland, they will also have the opportunity to travel to Cannes, where they will represent Switzerland at the Young Lions Competition.
For those who were unable to attend the briefing event, all the information is available at Adc.ch. The closing date for entries is February 26, 2025.
In addition to Blick as briefing partner, ADC Switzerland receives support from the LSA and the long-standing sponsors APG|SGA Out of Home Media, Cash, Swissfilm Association and Keystone SDA as well as from Weischer.Cinema Switzerland as the official Swiss Cannes Lions representative and ADC cooperation partner. The creative young talent competition receives media support from m&k and Persönlich.
