Best of Swiss Web and Best of Swiss Apps are weighted higher in the creative ranking
Every year, *Werbewoche*, in collaboration with ADC Switzerland, honors the most creative Swiss agencies. Starting this year, points earned at *Best of Swiss Web* and *Best of Swiss Apps* will count double. These two sister digital awards are being elevated in status due to their great significance for the Swiss creative industry.
The successful agencies at the Best of Swiss Web and Best of Swiss Apps Awards will now benefit from a doubling of the points achieved. This means that there are now 16 points for Gold, 10 for Silver and 6 for Bronze. Even agencies whose projects only appear on the shortlist will receive 2 points each. Heinrich Meyer, Managing Director of Best of Swiss Web, is delighted with the appreciation of the awards: "This doubling of the multiplier also stands for the high value that digital skills have within the creative industry today. No creative without digital DNA will be successful in the long term". Frank Bodin, former Advertiser of the Year and President of ADC Switzerland, explains the new Multiplier 2 as follows: "We have been following the development of the two awards for a long time. It is impossible to imagine the Swiss marketing industry without them. Digital marketing is also one of the most important categories at the ADC. The higher weighting of Best of Swiss Web and Best of Swiss Apps is therefore a logical and well-deserved step".
The Swiss Creative Ranking is published annually by the Advertising Week and published. The rules and weightings are determined by the Art Directors Club Switzerland (ADC) in collaboration with the leading participating agencies. ADC Switzerland has also decided to give the two awards a higher weighting.
