Best of Swiss Apps 2017: "Go! So einfach geht Taxi" is Master of Swiss Apps
This year, the title of Master of Swiss Apps goes to "Go! So einfach geht Taxi". In addition to the crowning of the audience favorite, the more than 300 guests at the AURA on Zurich's Paradeplatz watched as the best app projects in Switzerland were honored in nine categories. Nine of the 138 entries were awarded gold. Across all categories, "INSIDE LAAX", the "BUX App" and "ewz-on" collected the most points - but the decisive factor for the master title of Go! was the favor of the audience.
In addition to two silver and two bronze awards, the Swiss alternative(answer) to UBER, "Go! So einfach geht Taxi", secured the title of Master of Swiss Apps. However, the app "Go!", commissioned by yourmile and implemented by Apps with love, is much more than just an Uber copy-cat. The app is a platform for the cab industry and allows easy and uncomplicated access to all cab companies at a transparent fixed price. With a maximum of four taps, the ride is booked. OnBoarding can be completed successfully with little effort, the UI is well thought out and has a very good form and visual language. The clear display of the fixed price, the cab's arrival time, and the duration of the trip means that there are no misunderstandings. With the Go app, the Swiss cab industry has a strong alternative to Uber - this convinced not only the jury, but also the audience.
| Category | Winning project | Client | Contractor |
|---|---|---|---|
| Innovation | Meteo Switzerland | Meteo Switzerland | Ubique Innovation |
| User Experience | Weather alarm | GBV Services | appculture |
| Functionality | BUX App | University of St. Gallen | three-pole |
Weisse Arena Group and University of St.Gallen are the "best in class
In this edition, the Weisse Arena Group and the University of St.Gallen showed themselves to be organizations with strong innovation and implementation skills. For example, the Weisse Arena Group takes home two gold medals and one silver medal for the "Inside Laax" app developed with Inside Labs. The Inside Laax app fits in well with Laax's overall strategy and connects various areas of lifts, gastronomy and other applications. For example, lift tickets can be purchased, live information can be called up, or the user's own performance on the mountain can be tracked... Overall, the Inside Laax app includes an above-average range of functions - both for winter and summer. The Inside Laax app is the benchmark in the field of tourism apps.
The University of St. Gallen was also able to secure two gold and one silver for the BUX app implemented by dreipol. The gold award in the annual theme "Virtual/Augmented Reality" deserves special mention. The Bux App is a cleverly thought-out city guide that invites the population and tourists on a literary journey through Zurich. In playfully narrated city tours, BUX leads to Zurich's most interesting literary locations. The app offers users an immersive experience thanks to multimedia content such as augmented reality features, 360-degree videos and audio book passages... The project is impressive not least because of the large number of stakeholders with whom it was possible to produce a stringent app.
For the title "Master of Swiss Apps", however, in addition to the points awarded by the jury, the vote of the readership of Netzwoche and ICT Journal, as well as the votes of the audience at the award night, is decisive; therefore, both "best in class" missed out on the award for "most popular app of the year".
Double gold for "ewz-on
Behind the two best in class, with 18 points each, the project "ewz-on", placed second with 15 points. "ewz-on" is a varied journey through the history of electricity. The app for EWZ's 125th anniversary playfully tells the story of electrification in different eras - with an exciting outlook into the near future. The campaign message is conveyed via six varied mini-games. The app was commissioned by EWZ and implemented by Staay.
| Points | App name | Categories | Client | Contractor |
|---|---|---|---|---|
| 18 | INSIDE LAAX | Innovation | User Experience | Functionality | Design | Business | Games | Campaigns | White Arena Group | Inside Labs AG |
| 18 | BUX App | User Experience | Functionality | Augmented/Virtual Reality | University of St. Gallen | dreipol GmbH |
| 15 | ewz-on | Innovation | User Experience | Functionality | Design | Games | Campaigns | ewz | Staay AG |
| 13 | go! Taxi is that easy. | Innovation | User Experience | Functionality | Design | Business | yourmile AG | Apps with love AG |
| 11 | Sherpany Boardroom 3 for iOS | Business | Enterprise | Sherpany AG | Agilentia AG / Sherpany |
All winners
The "Best of Swiss Apps Awards" were presented for the fifth time this year. Swiss app agencies submitted a total of 138 entries in nine categories this year. Our 60-member jury shortlisted 31 projects in a first step and their seven were nominated as master candidates. As a result of the entire judging process, 23 entries were selected as winners at tonight's Awards Night; nine of them as gold winners and one of them as a master. Dei Collected of all winners since 2013 you can find here.
