Best of Content Marketing Award: Grand Prix for "Zurich Watermark
High-quality content marketing is right at home in Switzerland—as evidenced by the results of the Best of Content Marketing Award, where the country won three Gold Cubes, two «Best of Print» awards, and a Grand Prix.
At the BCM Awards Show in Berlin last week, 32 Gold Cubes were awarded, crowning the awards day with the presentation of three Grands Prix to outstandingly judged projects. One of them comes from Switzerland: with the "Zürcher Wasserzeichen" (Zürcher Kantonalbank and Hilda Design Matters) the most successful submission of the BCM Award 2023 comes from Switzerland: Gold in the B2C Finance/Insurance category, Best of Print and Grand Prix.
"A really great achievement," says Daniel Kaczynski, Switzerland board member of competition organizer Content Marketing Forum (CMF). "Congratulations also to the other gold winners, who have once again shown that high-quality content marketing is at home in Switzerland."
Gold was also awarded to Ergon Informatik and its "Smart Insights" campaign, Stiftung Schweiz and "The Philanthrophist", and Helsana Versicherungen for its "Guide to Emotions".
"True serial winners with five, six or even more gold cubes for one agency, as we often had them in the past, we don't have this year," comments Peter Matz, BCM commissioner and second chairman of the CMF. The reasons, he says, are the greatly reduced categories since this year, but also many different and new submitters.
Heidiland Tourism can be pleased about a silver award in the category "B2C - Tourism/Travel/Traffic".
