Awards for Heidiland thanks to Rob Nicolas
Heidiland Tourism has just received two international awards for its video campaign «Heidiland – More Than You Think.» The digital agency Rob Nicolas was responsible for producing the campaign.
Great success on the international stage for Heidiland Tourism: With the video campaign Heidiland - More than you think". the Swiss tourism organization wins two prestigious awards. In addition to gold at the Digital Communication Award 2023 (DCA), Heidiland Tourism can also look forward to silver at the Best of Content Marketing Award 2023 (BCM).
The short campaign videos convey with a wink of the eye that "Heidiland" stands not only for one of the best-known rest stops in the country, but also for a surprisingly diverse vacation and leisure region in the border region of the cantons of St. Gallen and Graubünden. With the campaign, Heidiland Tourism reached more than one million people throughout German-speaking Switzerland via social media and other digital channels. The campaign was designed and implemented in collaboration with the digital marketing agency Rob Nicolas (Chur/Zurich).
Twice right at the front
Within the framework of the Digital Communication Awards 2023 (DCA) Heidiland Tourism beat off competition from all over Europe and sensationally won gold in the "Brand Campaign" category. Since 2011, the competition has honored outstanding projects, campaigns and innovations from all areas of online communication.
Almost at the same time, Heidiland Tourism could be pleased about a silver award at the Best of Content Marketing Award (BCM) in the category "B2C - Tourism/Travel/Transport". The award honors the most outstanding content marketing work of the year in the German-speaking world. Here, Heidiland Tourism competed with resounding names such as Deutsche Bahn, Porsche, the 3 Zinnen Dolomites region and Europa Park.
"Great cinema"
Adrian Pfiffner, Head of Content Management at Heidiland Tourism, is delighted with the double award: "The fact that we, as a small organization, were able to assert ourselves in an international environment with our video campaign is literally 'great cinema'. Together with our partners in the region, we were courageous early on in using new channels and formats in communication. We are proud to be able to reap the rewards of this work today."
Robin Mark, Managing Director of the Rob Nicolas agency, which has also successfully implemented numerous other projects for Heidiland Tourism in the past in addition to the video campaign, is also proud of the double success: "Clear messages and clever distribution are important success factors in strengthening the perception of brands. With this campaign, our team succeeded in positioning Heidiland clearly in the target group. We are proud to support Heidiland Tourism with our content and campaigning expertise and that the campaign has now also won an international award."
