Outdoor advertising industry launches "Woohw!" award
The "Woohw!" creative competition is being launched under the patronage of the AWS Verband Aussenwerbung Schweiz (Swiss Outdoor Advertising Association). The new national industry event with expert presentations, an awards ceremony and party is to be held for the first time in the fall of 2023.
The "Swiss Poster Award" organized by APG|SGA and the "DOOH Award" initiated by Clear Channel Switzerland will be integrated into a new competition integrated. This will give the "Out of Home" medium and the entire communications and creative industry a platform with national appeal and broad sponsorship, according to a statement issued on Friday. Neo Advertising and Horizon join as equal partners.
In the coming weeks, the AWS, together with the designated jury president Christian Brändle, director of the Museum für Gestaltung Zürich, will define the award categories and assemble an expert jury.
In order to give outdoor advertising an adequate showcase, the poster competition "Swiss Poster Award" and the contemporary honor for the best digital poster campaigns "DOOH Award" are uniting to form a new, dynamic award and event called "Woohw! The name is made up of the words "Wow!" and OOH and is intended to combine the expression of enthusiasm and the power of fascination of Out of Home.
The initiative for a new, joint platform "Woohw!" is also intended to underline the formative and lasting importance of the poster - whether in classic or digital form - in the intermedia competition and rewards the quality of the design work, the innovative strength, the creativity, and the impact of outdoor advertising.
