Arosa Tourism celebrates further success with AI campaign
Arosa Tourism’s “#Bergtraum” campaign continues its success story: After winning several awards, the innovative 2023/24 winter campaign—Switzerland’s first AI-generated campaign—has now also won gold and silver at the 2024 SDV Awards presented by the Swiss Dialogue Marketing Association.
Creativity and technology combined: the success story of #Bergtraum
Arosa Tourism set a new benchmark in 2024 with a unique blend of creativity and technology. Switzerland's first crowd-generated AI campaign transformed guests' wishes into breathtaking works of art, which were presented both digitally and in print media. Over 43,000 images were created in just a few weeks - an impressive success that was also reflected in the marketing industry. Following national and international awards, the campaign has now been awarded gold in the "Multichannel / Crossmedia Campaigns" category and silver in "Creative use of Data and / or Marketing Automation" in Zurich.
Marion Schmitz, Deputy Tourism Director, is delighted with the renewed success: "The response to the Bergtraum campaign has been overwhelming and motivates us to think about continuing it."
Dreams come true: Arosa makes it possible
A highlight of the campaign was the realization of over 100 dreams of the participants - be it with ski passes, wellness weekends or special events. The Bergtraum motifs not only adorned digital and printed media, but also merchandising products and even gondolas, buses and stamps. Thanks to a cooperation with Ifolor, participants were able to have their own creations printed on products.
SDV Awards: The award in dialog marketing
The SDV Award is one of the most prestigious awards in Swiss dialog marketing. For over 20 years, an expert jury of almost 100 members has been judging the best work in the industry in terms of impact, success and creativity.
