Aroma wins Red Dot Award for the BB Business Hub Campus in Berlin-Schönefeld
The BB Business Hub project by the creative agency Aroma was honored with the prestigious Red Dot Award: Brands & Communication Design 2025 in the Spatial Communication category.
Aroma has been supporting the campus development of Alpine Immobilien, based in Zurich and Berlin, since 2018. The aim was to create a consistent orientation system that integrates both new buildings and existing buildings from different decades and provides clear guidance for visitors and tenants alike.
The focus was on the development of high-quality and prominent signage that is unobtrusive on the campus itself. The design centerpiece is the signage in the underground car park: the generous typography and the clear designation of the paths create a positive and varied atmosphere.
"With this project, we have created a visual signage system that is not only typographically convincing, but also reflects the attitude and quality of the Alpine brand - high-quality and entirely at the service of the tenants." Carolin Welss, Art Director at Aroma.
Aroma brings brands to life. In branding, design, interior design, exhibitions and live communication. Spatial, interactive and experience-oriented. In the three hubs Aroma Creative, Aroma Architecture and Aroma Productions, over 140 specialists create convincing brand interactions at all touchpoints.
