Agency at the airport wins bronze and silver at the Econ Megaphon Awards

"We Swiss don't say much. Thank you." With these words, Agentur-am-Flughafen boss René Eugster and his son Maximilian Eugster accepted the bronze award at the Megaphon Awards at the Winners Dinner in Berlin. They were honored for the out-of-home activity "Auf ein Glas bei Wehrle's".

When it was time to go on stage again for the Silver Award, the agency boss did say a few more words and quoted the comedian Hazel Brugger: "We Swiss have no emotions. We have money." And added: "And now this award too!" Silver was awarded for the "Hockar" as the first multifunctional image brochure mailing. The submission video:

As a result, the Swiss company jumped to 5th place in the competitive ranking of German-speaking agencies. The successes as best in the automotive sector (for Emil Frey in dialog marketing) and other services (for Diction in print publications) also contributed to this.

Five campaigns were awarded gold: twice for the FDP's Dark Diaries by Heimat, Berlin in the Film/Spot, Digital Campaign category. Elbkind won for Ritter Sport Unicorn in the Promotion category, La Red with ARD-aktuell "Sag's mir ins Gesicht" in Social Media Activities and Denkwerk with "The World through my Eyes" for the German Synaesthesia Society in the Mobile/Apps category.

Home, Berlin clears

With further Megaphon Awards in silver and bronze for Swisscom and Hornbach, Heimat, Berlin topped the competition ranking and was delighted with the title of Agency of the Year. They were followed by Elbkind, who won two more bronze awards with the unicorn (in the categories Campaign and Social Media Activities) and silver in the Film/Image category for Mercedes-Benz ("A Guide to Growing Up").

"We are delighted to be competing with Heimat, Berlin and campaigns for FDP Germany, Mercedes and Rittersport," said René Eugster after the award ceremony. "The fact that we won here with two furniture stores from St. Gallen means that our work must be really good. The brands we won for don't speak for themselves. That makes us extremely proud."

Of the 303 entries this year, 194 made it into the industry comparison and 115 of these were shortlisted by the jury. The jury was made up of clients from the corporate side, creatives and strategists from agencies as well as representatives from the media and academia, including former editor-in-chief Anne-Friederike Heinrich.

More information about the award can be found on the website of Econ Forum. (ank)