Agency at the airport on the shortlist of the BoB Awards
Agentur am Flughafen was the only Swiss agency to be shortlisted for the BoB Awards in Germany.
For 20 years, the BoB has stood for the "Best of Business-to-Business Communication" and is the only platform for interdisciplinary B2B communication from Germany, Austria and Switzerland. The agency at the airport makes it into the final of the BoB. This with their work for the Swiss language service provider Diction in the king category "Crossmedia & Integrated Communication Campaigns".
The integrated campaign shows in all its facets how virtuosic and pedantic Diction gets to the heart of special features in over 30 languages. Advertisements and banners reacted to the latest statements and actions of personalities from the worlds of business, politics and show business with a wink and a correction. Failmovies, which were distributed via social media, showed how even supposedly small spelling mistakes can lead to bizarre misunderstandings.
When presenting to customers, Diction also comes up trumps not with an ordinary PowerPoint presentation, but with an instructive board game in which the potential client can put his language knowledge to the test right away and thereby get to know the linguistic precision that Diction offers. Existing customers are kept up to date with "Dictionary", the irregularly published customer magazine, in addition to written and spoken electronic newsletters. The publication, which provides insight into customer projects and expert topics, exists as a print edition, whose content can be expanded online, as well as an online version. At the awards ceremony on May 17 in Berlin, it will be announced whether it has won bronze, silver or even gold.
