ADC Young Creatives Award 2024: "The quality of the work is awesome"
Who are this year’s winners of the ADC Young Creatives Awards 2024? The winners will be announced on March 20. m&k Werbewoche.ch looked over the jury’s shoulders as they worked and captured their impressions in a video report.
Sven Guggenheim from the Migros Cooperative Zurich explained the briefing for the Young Creatives. The mascot Murpfi is to be brought to life and made the most popular mascot (Werbewoche.ch reported). Guggenheim emphasized the importance of originality and feasibility of the ideas.
Jury President Philipp Skrabal from Farner praised the impressive quality and diversity of the work submitted by the 2024 class, particularly the professionalism and commitment of the participants. Wolfgang Bark from Jung von Matt Limmat had the same impression, emphasizing the talent and dedication of the young creatives. He was impressed by the depth with which the participants dedicated themselves to their tasks.
Sibylle Zurbriggen from the Migros Cooperative Zurich was impressed by the quality and potential of the ideas submitted. She particularly highlighted the ideas that had already been implemented and was positive about the variety of approaches.
Karin Estermann from Content and Form noted that the standard of the work had risen significantly compared to the previous year. She was impressed by the creative use of artificial intelligence in the work and emphasized the importance of innovation and originality. And Manuel Wenzel from TBWA\Switzerland highlighted two favorites that stood out for their intelligent use of different channels and trends. He emphasized the importance of trust and motivation in promoting young talent.
The jury members also recognized ADC's commitment to promoting young talent. They emphasized the long-standing tradition and professionalism of the Young Creative Awards, which plays an important role for young talent in the Swiss advertising industry. Overall, the jury members agreed that the class of 2024 was extremely talented and promising. The high quality of the work and the commitment of the participants reflect the future success of the advertising industry.
The announcement and award ceremony for the ADC Young Creatives Award 2024 with briefing partner Genossenschaft Migros Zurich will take place on Wednesday evening at Club Zukunft in Zurich.
