ADC Young Creatives Award 2023: Young creatives tinker with concept for Credit Suisse
The Credit Suisse briefing for the 16th edition of the ADC Young Talent Competition is now available for download.
This year's briefing event of the ADC Young Creatives Awards took place on Wednesday evening. ADC project manager Hanna Jackl explained to the 120 or so youngsters what to expect if they win an award: There are four of the coveted ADC Young Creatives Awards to be won in the categories Film, Outdoor, Direct and Cyber. The winners of the Young Creatives Awards can also become members of the "Young ADC" and thus part of ADC Switzerland and receive a "ticket" to participate in the next ADC judging.
"Dear young creatives, yes it's true: your briefing giver this year is a bank," David Schätti, Head Marketing Initiatives & Advertising Switzerland at Credit Suisse, then continued with the briefing.
This year's Challenge: "Take the #ChangeTheGame initiative to the next level. Use the power of the women's soccer team to draw attention to the topic of women and finance and position Credit Suisse as a solution-oriented bank. And the most important thing: Forget what you might think is boring about banks, be curious in your brainstorming and courageous in your implementation. We want and explicitly look for that."
Afterwards, Urs Krucker, ADC member and marketing strategist, supported with a strategy wrap-up on this year's task.
The ADC website contains both the briefing and all entry regulations in German and French. The deadline for the 16th ADC Young Creatives Award is February 22, 2023.
