ADC YCA 2021: The nominees in the Direct category
During the first week of March, the ADC Young Creatives Award—with McDonald’s Switzerland serving as the briefing partner—was judged. The shortlist and winning teams are now being announced in stages. Following the Outdoor and Film categories, the nominees in the Direct category are now being announced.
The 52 participant teams in the 14th edition of the young talent competition had to master an exciting task from this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. Now the top 8 out of 20 entries in the "Film" category has been determined.
10 submissions were originally submitted to the jury, 11 were finally evaluated: For one submission from the Outdoor category, the jury saw greater chances of an award in the Direct category, which the work then received.
ADC Young Creatives Award 2021
Category Direct
| Project name | Submitting |
| The queue experience | Nico Yang & Philip Meier |
| Dr Crave Case | Gaston Filippo & Johnny Grubenmann |
| Big Mac pop stool | Mara Schwegler & Dominik Locher |
| Burger names | Nico Yang & Philip Meier |
