"20 Minutes Now!" Wins Media Excellence Award for Best User Experience
The video news format «20 Minuten Now!,» which is specifically designed for mobile users, has won the award for Best User Experience at the annual Media Excellence Awards held in the United States.
The Media Excellence Awards (MEA) were presented for the 14th time in the USA in 2022. The video news format "20 Minutes Now!" was honored in the User Experience category. Awards are given to companies from the mobile technology, entertainment and multimedia industries that have created innovations and paved the way for the future of technology.
"20 Minutes Now!" was launched as a beta version in November 2020 (Werbewoche.ch reported). From the beginning, the program was designed with a focus on the user, which is expressed in the novel and now award-winning user experience.
The player developed especially for the format and the storytelling are geared to the usage habits of young mobile users. Users get an up-to-date news overview at any time, which they can either watch, read (without sound), just listen to, or skip individual articles - even the commercials. In addition, written background information is embedded in the video news. The individual news items can be commented on or shared. This creates a news format that can be consumed according to personal taste and independent of time and place.
Since its launch, the format has been continuously developed and optimized and also launched in French-speaking Switzerland. In August 2021, a revised video player with a new logic, new structure, new design and new navigation was launched, thus ending the beta phase. 20 minutes According to reports, "20 Minutes Now!" now reaches up to 1 million video views per day.
Besides 20 minutes companies such as Veritone, Adobe, Amazon and 3 M were also honored at the MEA.
