Award for unlucky birds

 
Insurance company Wirz shows sporty exuberance with a cheeky freestyle ad for Mobijeunes. 
When the major event Freestyle.ch takes place from September 21 - 23 on the Landiwiese in Zurich, Mobijeunes, the youth insurance of Mobiliar, will also make its grand appearance. Where skateboarders, snowboarders, freeskiers and FMX riders meet, Wirz Werbung shows in a tongue-in-cheek way what "shit happens" is all about. In the run-up to the event, three print subjects will be used in which CD Matthias Freuler and his team wittily demonstrate what sucks even more than a bus under the windshield wiper, namely "having a claw on your wheel.
Around these ideas, a commercial can be seen on MTV and Viva in which Martin Winkler, Europe's best-known fingerboarder, demonstrates what happens when a toaster suddenly gets in the way while fingerboarding at the breakfast table. The spot was directed by Tobias Weber. It was produced by Wirz & Fraefel.
At the event itself, several FMX bikes will be parked on the grounds, all of which will be wearing an eye-catching claw around the front wheel, and a stunt driver will demonstrate that, if need be, you can also ride on just one wheel, i.e. with a claw. The biggest jinx of the three-day event will be awarded the newly created "Shit-happens-Award", and at the Mobiliar stand visitors can marvel at the tricks of the best fingerboarders.
Andreas Panzeri