Avanex goes playing, winning and shopping with The Eyecatcher
Since the beginning of April, the Zurich-based multimedia specialists from The Eyecatcher have been in charge of the electronic communication of the Avanex brand, a Helsana company.
Since the beginning of April, the Zurich-based multimedia specialists from The Eyecatcher have been in charge of the electronic communication of the Avanex brand, a Helsana company.
For Avanex's three-stage campaign, the multimedia agency developed a web-based, viral game as a first step: Sign up, get on a plane, win brilliant prizes and perhaps soon go Christmas shopping in a metropolis. Every participant has a plane ticket to try their luck. If you want to play again, you have to invite your friends to play and get one more try for each registered friend. In addition to city flights with pocket money, there are iPods, portable Playstations and CD vouchers to be won.
For Avanex's three-stage campaign, the multimedia agency developed a web-based, viral game as a first step: Sign up, get on a plane, win brilliant prizes and perhaps soon go Christmas shopping in a metropolis. Every participant has a plane ticket to try their luck. If you want to play again, you have to invite your friends to play and get one more try for each registered friend. In addition to city flights with pocket money, there are iPods, portable Playstations and CD vouchers to be won.
