Automotive head wash
The advertising agency Wirz Werbung, working with Wirz & Fraefel on a campaign for Mobiliar, shows how to play it safe when washing your car—even with the sunroof open.
Insurance company Wirz Werbung shows with Wirz & Fraefel for Mobiliar how to play it safe when washing your car.
No sooner have the laughs died down in the movie theater for the Mobiliar commercial with the married couple walking on the bottom of the lake and their GPS babbling inanely than Wirz and Mobiliar come up with a new film. "Commercials like this work like a good joke. You can't keep telling the same one. Otherwise the punchline can no longer work as a surprise," says CD Matthias Freuler at Wirz Werbung. That's why his team and director Ernst Wirz produce two films a year for their client Mobiliar. Fun - but also a creative challenge, because audiences are now used to the fact that when the introductory sentence "Dear Mobiliar ..." is heard in the movie theater, it is guaranteed to be funny. What then follows are - with a certain freedom - without exception cases that have really happened before. Sometimes the policyholders drive through closed garage doors, sometimes they willfully trample their aunt's dinner service. What begins with "Dear Mobiliar" almost always has a "bad" or bizarre ending, says Marco Fioroni, Head of Marketing Communications at Mobiliar. "Television viewers know this by now and are therefore eager to see what new schadenfreude we'll be serving up this time."
In the new commercial, it's a somewhat overconfident and rather self-absorbed Züriberg snob who wants to drive his father's car through the car wash in a very cool way. Unfortunately, he is not yet very familiar with the dashboard. It can happen that he wants to turn up the music or something and accidentally opens the sunroof.
"The brute force with which the huge brushes in a car wash spray their water is very impressive," says Freuler, describing his impressions of a whole day of filming in such a facility. What is impressive about the new commercial is how dramaturgically ingenious the music from Jingle Jungle is cut to the opening of the car roof. The prop found this visually appealing roof with three wings as standard on a Volvo.
Andreas Panzeri
