Car industry discovers customer work

Peugeot and Chevrolet are letting their customers advertise: Communications agency Euro RSCG is sending potential car buyers on the hunt for a Peugeot 107 with their cell phones, and anyone who lands a cell phone snapshot can take part in a competition. The advertisements take up this idea and show situations in which people try unsuccessfully to catch the small car. The General Motors subsidiary Chevrolet is also putting consumers to work: At www.chevyapprentice.com, there are trips and cash to be won until mid-April - in return for a specially produced commercial.