Award-winning class of federal planners in marketing communication
This year, too, around 200 young advertising professionals have registered for the federal vocational examinations for marketing communication planners. At 77 percent, the candidates’ pass rate is nearly 10 percent higher than last year.
Once again this year, around 200 young advertisers registered for the federal planner marketing communication professional examinations. 174 candidates from German-speaking Switzerland and 22 candidates from French-speaking Switzerland took the exams in March and April. At 77 percent, the pass rate for candidates is almost 10 percent higher than last year. This means that an excellent final year of candidates can be sent off into professional life under the old regulations. Next year, the examination will be conducted in accordance with the new regulations and the title "Federal Communications Planner" will be awarded for the first time. This means that the title of the professional examination of the higher professional examination, from which the "federally certified communication manager" emerges, has been adapted. The requirements remain the same with the new regulations. However, the core competencies of graduates will continue to lie in communication planning and in the areas of media and production. The Markom preliminary examination must be completed for admission to the examination. According to the Swiss Advertising Association, the rising number of participants shows that the federal professional examination continues to provide a good entry into the advertising industry.
