SNK becomes SNK

SNK instead of Scholtysik Niederberger Kraft, three letters instead of 27 - with this simplification, the Zurich branding agency is now officially called what clients, partners and employees have been calling it for years. "SNK" is more memorable, especially for international clients, and at the same time ensures continuity. The "new" name is also accompanied by a sharpening of the positioning.

Changes in society, technology or the market environment mean that brands must constantly question and update themselves with a fresh eye. With the claim "be a better brand," the 30 or so specialists from the fields of brand strategy, brand design, brand communication and brand management get to the heart of how they think about branding and brands. "With "be a better brand" we want to emphasize that it is not simply a matter of being better, but above all of continuously becoming better," explains CEO Oscar Todeschini. "We are convinced that brands become better when they understand the interplay between purpose, design, communication and leadership - this is essential for the success of a company," adds Armin Niederberger. With this attitude, SNK works for companies such as UBS, SIX, Bauwerk, Phonak and Erich Meier, helping them to make their brands better and more successful in the long term.