The compass becomes a GPS

Software Rüegg Werbung has developed a new campaign for AdNovum Informatik AG. AdNovum wants to offer its customers customized solutions. No matter how old the software is - AdNovum adapts it to the company's latest needs and also brings it up to date technically. The campaign uses analogies to illustrate just how big the step from old to new is, which can be understood even if IT knowledge is close to zero. The campaign is aimed at managers and decision-makers in Swiss companies. The campaign comprises full-page advertisements and can be seen in daily and weekly newspapers and business publications.