Eyes grazing in design
When the fashion and lifestyle magazine Bolero announces its annual showcase of young Swiss designers, the entire Zurich fashion and advertising scene flocks to the main train station.
When the fashion and lifestyle magazine Bolero calls for the annual competition of young Swiss designers, all of fashion and advertising Zurich makes a pilgrimage to the main train station.BY BEAT FRITSCH The women because of the fashion on display, the men because of the women who wear it on the catwalk. The fact is that in its 10th year, the Credit Suisse Prix Bolero has become the navel show of the Swiss fashion scene. It's an event that also attracts attention abroad and doesn't need to shy away from comparisons with London or Milan. The almost 2,500 seats were sold out well in advance, and the numerous photographers and cameramen present from Switzerland and abroad also spoke a clear language.
As always before the big Defilée, Bolero editor-in-chief Sithara Atasoy, publishing director Martina Allenspach and PR manager Nicole Schweizer invited guests to a VIP aperitif at the Stars restaurant. Francesco Rossi, designer of the noble ladies' handbags of the same name, was also present. He was seen in the company of Jennifer Reaves, co-organizer of the Blickfang fashion event.
Oliver Burger asked for a little help. The former Bonaparte copywriter has been freelancing for quite some time and is now founding an agency with his partner, AD Turan Öznalci. Until now, the two have been working as a creative team for various agencies and recently won a partial budget from the broadband communications provider Riodata with Rio Home and thus their first own budget, which spurred them on to found their own business. It is clear that they are now on the lookout for further clients. At the moment, the newly minted young entrepreneurs are thinking of Otilien advertising as their agency name, since the offices will be located on Otilienstrasse (end of commercial 1).
Unbelievable from Michi Frank! It's possible that in the future he will suddenly appear at an event without pants. At the Prix Bolero, we introduced the IPM managing director to Sandra Kuratle from Amok, designer of the men's skirts that are in fashion for the summer. Such a piece of fabric was already part of the preferred wardrobe of Seiler-DBB-CD Markus Cavegn at last year's Cannes Advertising Film Festival, where he caused quite a stir on the Croisette. Therefore the hot insider tip for Swiss advertisers who want to stand out this year (not only on the beach promenade): Mann trägt Rock - by Amok (end of commercial 2).
Dieter Meier also paid a flying visit to Zurich, reporting on his two companies in California, while wife Monique Meier is enjoying success in Zurich with her boutique En Soie. En Soie is the second shopping destination, alongside Andy Stutz's Fabric Frontline, for the finest cloth. Meiers came accompanied by costume designer Rudolf Jost and Jacqueline Greenspan, who handles press relations for En Soie. And also for Heiner Wiedemann, who won the Prix Bolero in 1999 with the pseudonym Heinrich Brambilla and now draws beautiful fabric patterns for En Soie (end of commercial 3).
As civilized and noble as the Zurich advertisers were last week, things got wild and lively on Friday in Rubigen near Bern. For the third time, the capital's advertising scene met at the invitation of Bund publishing director J. Pepe Wiss and marketing director Raoul Wanger for the now legendary Bund-
Fete. Once again, there was no limit to the feasting and drinking - the best restaurants in Bern provided the catering, and drinks of all kinds flowed down thirsty throats. And because it was to be a celebration and not a sales event, as Wiss briefly announced, he dispensed with long speeches. He left it at that, to thank those present for coming and above all the Mühli-Pesche, civically Peter Burkhart, for the hospitality in the mill Hunziken.
With a lot of collector's passion and love, Pesche turned the old mill in Rubigen into a unique panopticon of scurrilities that cannot be described with words alone. Normally, concerts or exhibitions are held there. This work over many years earned Mühli-Pesche the great cultural prize of the canton of Bern last year, endowed with 25,000 Swiss francs. A real one-off, this man! Speaking of unique. This is also the name of the creative workshop that, according to its own declaration, is currently the hottest in Bern. At least that is what the ADs Silvia Ringgenberg and
Barbara Flückiger and lyricist Denis Jeitziner from - guess what - Unikum.
Also present at the big party were advertising assistant Claudia Jordi and PR assistant Fabienne Engel from Burson-Marsteller (BM). They were accompanied by BM management member Jean-Blaise Defago...exactly the same Defago who two years ago as SVP press officer caused quite a stir with his dyed yellow hair, and not only in his own ranks (actually, it's amazing what kind of trivial occasions can drive our well-behaved politicians up the wall). Today Defago acts for BM without the yellow hair as Postfinance press spokesman.
Speaking of colors: Orange advertising manager Simon Stauber, who finally introduced us to his new flame, is familiar with them. Rumors have been circulating for some time that the coveted industry sonnyboy has fallen in love across the pond. It's true - her name is Jennifer London, she's not from there, and she's currently doing her doctorate at the Middle East Faculty of the University of Chicago.
Incidentally, Stauber was one of the few visitors from Zurich, along with media specialist Robert C. Baier and advertiser Verena Joos. The last two years there were a few more. But that didn't bother him too much. After all, as Pia Banderini Corti of Freiburghaus and Banderini commented, the Bernese advertising industry had definitely broken away from Zurich and emancipated itself. She is right! The Bernese are always more relaxed, and they are just as good at fixing things as the hedonistic loudmouths in Zurich.
Beat Fritsch
As always before the big Defilée, Bolero editor-in-chief Sithara Atasoy, publishing director Martina Allenspach and PR manager Nicole Schweizer invited guests to a VIP aperitif at the Stars restaurant. Francesco Rossi, designer of the noble ladies' handbags of the same name, was also present. He was seen in the company of Jennifer Reaves, co-organizer of the Blickfang fashion event.
Oliver Burger asked for a little help. The former Bonaparte copywriter has been freelancing for quite some time and is now founding an agency with his partner, AD Turan Öznalci. Until now, the two have been working as a creative team for various agencies and recently won a partial budget from the broadband communications provider Riodata with Rio Home and thus their first own budget, which spurred them on to found their own business. It is clear that they are now on the lookout for further clients. At the moment, the newly minted young entrepreneurs are thinking of Otilien advertising as their agency name, since the offices will be located on Otilienstrasse (end of commercial 1).
Unbelievable from Michi Frank! It's possible that in the future he will suddenly appear at an event without pants. At the Prix Bolero, we introduced the IPM managing director to Sandra Kuratle from Amok, designer of the men's skirts that are in fashion for the summer. Such a piece of fabric was already part of the preferred wardrobe of Seiler-DBB-CD Markus Cavegn at last year's Cannes Advertising Film Festival, where he caused quite a stir on the Croisette. Therefore the hot insider tip for Swiss advertisers who want to stand out this year (not only on the beach promenade): Mann trägt Rock - by Amok (end of commercial 2).
Dieter Meier also paid a flying visit to Zurich, reporting on his two companies in California, while wife Monique Meier is enjoying success in Zurich with her boutique En Soie. En Soie is the second shopping destination, alongside Andy Stutz's Fabric Frontline, for the finest cloth. Meiers came accompanied by costume designer Rudolf Jost and Jacqueline Greenspan, who handles press relations for En Soie. And also for Heiner Wiedemann, who won the Prix Bolero in 1999 with the pseudonym Heinrich Brambilla and now draws beautiful fabric patterns for En Soie (end of commercial 3).
As civilized and noble as the Zurich advertisers were last week, things got wild and lively on Friday in Rubigen near Bern. For the third time, the capital's advertising scene met at the invitation of Bund publishing director J. Pepe Wiss and marketing director Raoul Wanger for the now legendary Bund-
Fete. Once again, there was no limit to the feasting and drinking - the best restaurants in Bern provided the catering, and drinks of all kinds flowed down thirsty throats. And because it was to be a celebration and not a sales event, as Wiss briefly announced, he dispensed with long speeches. He left it at that, to thank those present for coming and above all the Mühli-Pesche, civically Peter Burkhart, for the hospitality in the mill Hunziken.
With a lot of collector's passion and love, Pesche turned the old mill in Rubigen into a unique panopticon of scurrilities that cannot be described with words alone. Normally, concerts or exhibitions are held there. This work over many years earned Mühli-Pesche the great cultural prize of the canton of Bern last year, endowed with 25,000 Swiss francs. A real one-off, this man! Speaking of unique. This is also the name of the creative workshop that, according to its own declaration, is currently the hottest in Bern. At least that is what the ADs Silvia Ringgenberg and
Barbara Flückiger and lyricist Denis Jeitziner from - guess what - Unikum.
Also present at the big party were advertising assistant Claudia Jordi and PR assistant Fabienne Engel from Burson-Marsteller (BM). They were accompanied by BM management member Jean-Blaise Defago...exactly the same Defago who two years ago as SVP press officer caused quite a stir with his dyed yellow hair, and not only in his own ranks (actually, it's amazing what kind of trivial occasions can drive our well-behaved politicians up the wall). Today Defago acts for BM without the yellow hair as Postfinance press spokesman.
Speaking of colors: Orange advertising manager Simon Stauber, who finally introduced us to his new flame, is familiar with them. Rumors have been circulating for some time that the coveted industry sonnyboy has fallen in love across the pond. It's true - her name is Jennifer London, she's not from there, and she's currently doing her doctorate at the Middle East Faculty of the University of Chicago.
Incidentally, Stauber was one of the few visitors from Zurich, along with media specialist Robert C. Baier and advertiser Verena Joos. The last two years there were a few more. But that didn't bother him too much. After all, as Pia Banderini Corti of Freiburghaus and Banderini commented, the Bernese advertising industry had definitely broken away from Zurich and emancipated itself. She is right! The Bernese are always more relaxed, and they are just as good at fixing things as the hedonistic loudmouths in Zurich.
Beat Fritsch
is "bullish" about the forecasts for the Bernese advertising scene. In stock market jargon, that means things will be going strongly upwards in the near future. At least, if you put headache intensity, alcohol flow and time home after the third Bund party in relation to each other as the basis for calculating the trend parameters.
However: The morning after the party, the event chronicler felt like the above contemporary on the wall of the mill Hunziken. Therefore, the readers have to do without a current photo of the writer this week. All portraits of our author taken in the mill are indisputable, compromising or blurred due to unsteady gait.
We research who else meets in Zurich, Bern or elsewhere at a wide variety of events in the scene. Do you already have something to report? Pick up the phone (01
296 97 98) or into the keys ([email protected]). Event tips and further shortlist images are available online at www.werbewoche.ch.
