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Free newspapers Zuger Woche increases circulation for protection.
The free newspaper has been published since the beginning of the year
Zuger Woche (ZW) by publisher Rolf-Peter Zehnder every week with 54 391
copies. Previously, only the monthly large print run had this many copies,
25,600 copies were regularly distributed. The increase in circulation by more
ZW announced in a letter to advertisers that more than half of the
for the 20th anniversary. In reality, however, it is a
defensive measure against the Zug press, which has mutated into a free newspaper that
is now owned by LZ Medien (50,000 copies). On the
At first glance, however, the two sheets have completely different heights.
Rates: At ZP, one millimeter in four colors costs 1.75 francs, at
the ZW 1.58 francs (non-local). However, the ZP has fixed formats,
which is why its page price is similar to that of the ZW. In addition
ZP with Neue Zuger Medien, which also belongs to LZ Medien.
Combine newspaper. (mk)