Skewered: Skilled mini catch

Migros has managed to pull off a brilliant move these days - one that I, as a passionate Migrosist and anticoopian, can applaud uncritically and painlessly: Migros is giving our children "Minis", i.e. Migros products in miniature format, and mommy and daddy in the same breath another little piece of childhood. At the moment, everyone who has children considers themselves lucky. For once, not because of the children, but because at the Migros checkout, in response to the cashier's question "Do you collect miniiiiiiiis? "with a hearty "Yes, of course!" at the checkout. Everyone else invents nieces, nephews or grandchildren in order to enjoy the tiny Gruyère, toilet paper packages and ice cream sticks for the Kauflädeli. It doesn't matter whether they tear open the little orange sachets themselves as soon as they turn the next street corner and enjoy the mini products. "So häääääärzig," even graying gentlemen can be heard exclaiming.

The minis are also a hit with the actual target group. Since the campaign started, all I have to do is tell our two-year-old, "Come on, let's go get Minis." And he immediately follows me willingly to the store. Only when my tour from the entrance to the checkout takes too long does he start to whine: "Mamaaa? Mini? Hmmmm?" And as soon as we get to the checkout, he snatches the sachets out of the cashier's hand and immediately has to tear them all open. Every time I ask myself: Which Mini actually catches which one?

Passion en miniature

And me? On the one hand, I'm very enthusiastic, but on the other hand, I have a good grip on myself. It's only with the minis that I'm overcome by a peculiar greed. First, I want to open the sachets that my son shreds myself and let the little tubes and sachets disappear into my handbag. Secondly, I always wait to see whether the person in front of me or the person behind me will get more minis than I do. And third, I always choose the cash register where we pay so that there's a chance the person in front or behind me will ask me, "Would you like mini minis?" If my wish comes true, a wave of warm happiness flows through me.

Even my hubby, otherwise above any short-lived enthusiasm for Chrüsimüsi, is blown away. Every Friday, he lurks to see if we've left him a few sachets that he can open himself. Usually that's not the case, so he makes a pilgrimage to our well-kept collection box and calls out "cool" or "so läääss". We both can hardly wait until the Kauflädeli time of our Bürschchen begins. Finally we can play again!

Wrapped around the finger with charm

Unfortunately, the promotion is almost over. Our home-and-home Migros had already posted the warning last week: "There are no more Minis in this store." And indeed, on our last shopping trip, the big disappointment followed at the end: Minis are out. What a pointless purchase! Luckily, we have a dear neighbor who saved our weekend: she had posted ahead of us and snagged some of the last minis - and hung them on our doorstep. It was like a birthday where you get the gift you were hoping for at the very end. But I don't yet know how I'm going to inspire our offspring to go weekend shopping in the future. Maybe I'll promise him, "If you're nice, I'll buy a few minis for you at the auction afterwards. Because in the meantime, it's not just Migros that runs a swap meet for duplicate Minis; you can also buy and swap Minis everywhere else on the Internet. But of course they were the nicest as gifts.