Caught the eye: Which sponsors are best remembered?
As part of a multi-topic survey, the market research firm Marketagent.com examined spontaneous advertising recall of the sponsors of past soccer World Cups in Germany, Austria, and Switzerland. A total of 2,033 internet users from the three countries, aged 14 to 65, were surveyed.
The question was: "Let's move on to the topic of sponsorship. The FIFA World Cup is sponsored by various companies. Which companies do you remember as sponsors of past World Cups?"
Within the unaided question, the top-of-mind results show the answer that is remembered first and is therefore also the most present.
> To the detailed results (web code)
Within the unaided question, the top-of-mind results show the answer that is remembered first and is therefore also the most present.
> To the detailed results (web code)
