Noticed: Big Dreams
A year ago, the Pastorini Toys campaign during the pre-Christmas season charmed children of all ages—from toddlers to older kids—as well as their parents, grandparents, and godparents.
It was so successful that we’re following it up with a sequel this year. Once again, the focus is on the main advantage of wooden toys: they spark the imagination. And they turn a little girl into a great pilot or a boy into a pirate. The designs were created in the playrooms at Lesch + Frei.
