Refresher for Helsana customer magazines

 Three magazines of the health insurance company Helsana have had a new look since June 2007. Two Zurich partner agencies supported Helsana's corporate communications department in implementing the relaunch. Inform was responsible for the design and visual appearance. Open up was responsible for the textual support. According to Open up's press release, the task was to further develop the content and design of the three magazines Senso, Well and San. Together, the three magazines have a total circulation of around 850,000 copies in three languages. In terms of content, some of the same content was prepared in different ways for the different target groups. Optimizing the ordering service was another task that the relaunch had to accomplish.
The refreshed magazines now come in three different designs for each target group. They were modeled on contemporary consumer magazines. The focus is on an independent visual world and on optimizing reader-friendliness. The magazine dramaturgy is divided into a main topic and sub-topics for all three magazines. Brief materials supplement the topics. The separate ordering service is solved with perforated order cards in the middle of the magazine. Feedback on the first issues of the three magazines in the new look has been exceptionally good, the press release continues. The concept has been well received by Helsana customers.