Let's go to Marketing Day!
March 9 is the big day: The 2010 Swiss Marketing Day will take place at the KKL Culture and Congress Center in Lucerne. This major event promises insights, state-of-the-art technology, excitement, and stylish networking.
Some people may have rubbed their eyes when they recently wanted to watch the TV program "Eco" on Monday evening on SF. A commercial for the Swiss Marketing Day 2010 was shown at prime time before the must-see event for business enthusiasts. This has never happened before. Which shows three things at once: The Swiss Marketing Day 2010 is to be positioned even higher. The communication for this is aimed precisely at the target group. And the event on March 9 at the KKL Lucerne is breaking new ground.
Marketing drum beaten
Two months before the magical date, Swiss Marketing unleashed a veritable avalanche of advertising. According to Swiss Marketing President Uwe Tännler, a total of 100,000 invitation letters were sent out. Always included: the logos of the sponsors. After all, they play a key role in ensuring that the Swiss Marketing Day 2010 can take place at this high level. The news that a veritable firework display of ideas will be ignited on March 9, 2010 has also been repeatedly spread via Xing. The event has thus already shown itself and its supporters how to skilfully beat the marketing drum. Incidentally, this year there will also be a new radio commercial.
Marketing Trophy
What makes the event a must for Swiss marketers is probably the unique mix of top keynote speakers, the stylish networking opportunities and the holistic view that is cultivated at the KKL on that day. Marketing is not just about how some Dow Jones or SMI company can easily invest tens of millions in marketing, but it also means that SMEs can make clever use of their marketing funds. This is where the Marketing Trophy comes in, with a jury that uses a level playing field and compares the marketing achievements of small, medium-sized and large companies as well as non-profit organizations. For the participants, this means that everyone can take home lessons learned, because their collar size is absolutely an issue on the podium above.
Strong names
Because people are not as interested in anything as they are in other people, the line-up has to be just right. This is also guaranteed: Susanne Wille, one of the two anchor ladies of "10vor10", is a face with high ratings. And the keynote speeches by GDI CEO David Bosshart, Simonetta Caronaro and James H. Gilmore will ensure that it is clear what this means in the midst of the new stage design: "The main thing is emotion? The perceived marketing". This is the slogan for the Swiss Marketing Day 2010, the day that will make the magic of marketing tangible.
Marketing drum beaten
Two months before the magical date, Swiss Marketing unleashed a veritable avalanche of advertising. According to Swiss Marketing President Uwe Tännler, a total of 100,000 invitation letters were sent out. Always included: the logos of the sponsors. After all, they play a key role in ensuring that the Swiss Marketing Day 2010 can take place at this high level. The news that a veritable firework display of ideas will be ignited on March 9, 2010 has also been repeatedly spread via Xing. The event has thus already shown itself and its supporters how to skilfully beat the marketing drum. Incidentally, this year there will also be a new radio commercial.
Marketing Trophy
What makes the event a must for Swiss marketers is probably the unique mix of top keynote speakers, the stylish networking opportunities and the holistic view that is cultivated at the KKL on that day. Marketing is not just about how some Dow Jones or SMI company can easily invest tens of millions in marketing, but it also means that SMEs can make clever use of their marketing funds. This is where the Marketing Trophy comes in, with a jury that uses a level playing field and compares the marketing achievements of small, medium-sized and large companies as well as non-profit organizations. For the participants, this means that everyone can take home lessons learned, because their collar size is absolutely an issue on the podium above.
Strong names
Because people are not as interested in anything as they are in other people, the line-up has to be just right. This is also guaranteed: Susanne Wille, one of the two anchor ladies of "10vor10", is a face with high ratings. And the keynote speeches by GDI CEO David Bosshart, Simonetta Caronaro and James H. Gilmore will ensure that it is clear what this means in the midst of the new stage design: "The main thing is emotion? The perceived marketing". This is the slogan for the Swiss Marketing Day 2010, the day that will make the magic of marketing tangible.
