Built on employees

The Bern-based agency Wapico creates a series of print and digital publications for Stämpfli.

A long-standing collaboration continues: Stämpfli AG has worked with various Bernese advertising and communications agencies in recent years, but always with the same contacts. They founded Wapico two years ago, and the agency has now been given the mandate to create a new visual world and the communication media to be realized from it. Stämpfli brings together five companies for electronic and printed publications and publication systems.
CD René Walker has implemented specific Stämpfli character traits with employees who pursue their hobbies at work, true to the motto "place of work is place of life". This documents genuine closeness and identification with the 200-year-old family business. The result is a series of portraits that sensitively implement the specifications and aptly reflect the lived family style of the company, which has around 300 employees.
The photos, by Charlotte Walker from Lausanne, were subsequently used for the image brochure, for a series of advertisements in specialist and other media, for product brochures and for other advertising materials.
Independence and unity - these were the guidelines for creating a visual world that can be used (almost) everywhere. Peter Stämpfli, member of the Board of Directors and Head of the Publications department, says: "The photo concept has also made a difference internally and has been well received by both employees and customers." (pan)
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