On the hunt with coop@home

The coop@home delivery van as the hunted.The anniversary campaign is based on the interactive #catchathome campaign. The Swiss population is being sent on the hunt. Over the next two weeks, the coop@home delivery vans will be captured on camera or cell phone. The pictures can be uploaded to the photo gallery on www.15jahre-coopathome.ch and also uploaded to Facebook or Instagram using the hashtag #catchathome. Fifteen coop@home gift cards worth 500 francs will be raffled off among all uploads. In addition, coop@home customers benefit from various anniversary advantages.Goldbach Interactive (Switzerland) AG designed the landing page with the interactive competition including a hashtag campaign especially for mobile devices. In addition to the anniversary campaign, advertising material will be placed via various channels such as the coop@home newsletter or existing content partners and integrated into the ongoing performance campaign.A responsive landing page was created for the competition.