Even world champions can improve

 
Recycling ViznerBorel appeals for the Igora cooperative with new power to collect aluminum. 
"What is our goal?" asks the team boss. And his team answers like a shot: "One hundred percent aluminum recycling!" Lajos Vizner and Guillaume Borel are also fully committed to victory in the latest season of this long-standing campaign, which started with a "world championship" in collecting cans. "If you want 100% aluminum recycling, you have to show 100% commitment," is their appeal.
Igora is also doing this with a nationally and widely distributed poster campaign. This is complemented by a follow-up spot to last year's successful series. There, ViznerBorel showed funny training situations in which the collectors practise for their deployment for the Igora. Now the apparently well-trained task force goes out to check whether the people outside are also recycling the aluminum properly. Of course, the chief collectors come across black sheep, who are given a short lesson in aluminum collection on the spot in a funny way.
The commercial, created by Reto Salimbeni and his Manifesto Films, will be shown at various events this year and on TV from spring 2008.
Switzerland is not undeservedly the world leader in aluminum collection. In addition to numerous campaigns, there is also an actual "Prix Alu-Recycling". This has been awarded since 2000, with an additional category for municipalities and waste associations. Twenty-one local authorities have already been awarded a "Swiss Champion in Aluminum Collection" diploma by Igora.
Andreas Panzeri