Yellow pens can also be medals
This year, the British D&AD judged 3,000 poster submissions from around the world. Three posters made the shortlist. But the jury honored only one poster campaign. Walker won the coveted Pencil for its poster series for Amnesty International.
Since its foundation in 1962, the British D&AD has been regarded as probably the strictest guardian of creative quality worldwide. Only a few works make it into the D&AD Annual each year and even fewer receive a Pencil. Walker is one of the few to return from London with a Pencil. For the campaign "It's not happening here. But it is happening now" campaign for Amnesty International, the Swiss agency received a yellow pencil. The lucky winner from Switzerland, Pius Walker, commented: "Winning a yellow pencil is pretty exciting. At the latest when you want to leave England with it and get stuck at the strict London airport security check because nobody believes that this is what a medal looks like. After 30 minutes, we agreed that this was a harmless paper weight."
