Attica in a new look
The Zurich-based magazine Attika will celebrate its 10th anniversary next year and has given itself a fresh new look with its final issue of 2012. Both the print edition and the website have been completely redesigned.
According to the press release, Attika magazine is designed for all those "who are looking for the extraordinary, the beautiful and the exclusive in Zurich". It reports on Zurich in the areas of real estate, people, style, travel, design and culture. It presents personalities, innovative companies and services and places great emphasis on in-depth reporting.
The Zurich-based visual design agency Design Labor has developed a stronger positioning and differentiation of the brand. As part of the repositioning, a new lettering was designed and the print edition as well as the Website completely revised. The new online presence allows visitors to immerse themselves directly in the articles through an emotional visual language and, thanks to the clear structure, readers can quickly and easily call up the desired article. Publisher Urs Huebscher comments: "I think we have succeeded in taking the magazine to a higher level, which our customers and advertising partners will definitely like."
Responsible at Attika: Urs Huebscher (Management Board). Responsible at Design Labor: Zoran Bozanic (design and consulting), Niruba Balasingam (layout), Oliver Jovanovic (programming).
