ASW new without "Die Werft"
The Alliance of Swiss Advertising Agencies (ASW) regrets the departure of the agency „Die Werft“ at the end of June. The departure became necessary because Basler Zeitung Medien (BZM) acquired a substantial stake in the agency.
The Alliance of Swiss Advertising Agencies (ASW) regrets the departure of the agency "Die Werft" at the end of June. The departure was necessary because Basler Zeitung Medien (BZM) has acquired a substantial stake in the agency, which means that the agency's media-independent and neutral position required by its statutes can no longer be automatically assumed, according to the ASW press release. The ASW confirms that the agency will continue to provide professional, balanced and media-neutral consulting services, but makes no exception in terms of compliance with its statutory principles.
The separation from the Basel advertising agency "Die Werft" became necessary because its owner Dieter F. Wullschleger will take over the management of the free newspaper Baslerstab, which belongs to Basler Zeitung Medien (BZM), on June 1. In addition, Wullschleger will now also head the marketing division of Basler Zeitung Medien. As previously reported, Dieter F. Wullschleger is also moving his agency's head office to the BZM headquarters as of July 1 and increasing his team from three to six employees.
The separation from the Basel advertising agency "Die Werft" became necessary because its owner Dieter F. Wullschleger will take over the management of the free newspaper Baslerstab, which belongs to Basler Zeitung Medien (BZM), on June 1. In addition, Wullschleger will now also head the marketing division of Basler Zeitung Medien. As previously reported, Dieter F. Wullschleger is also moving his agency's head office to the BZM headquarters as of July 1 and increasing his team from three to six employees.
