Assens-% vaudois

Simko, Geneva, positions the renovated daily newspaper 24 Heures with wordplayThe daily newspaper 24 Heures is to become the favorite paper of Vaudois readers. Since the beginning of September, city dwellers and rural residents have each received a separate edition. The aim is to better meet the information needs of the heterogeneous readership. To draw attention to these advantages, the Geneva-based advertising agency Simko is making use of the canton's diversity of locations and is being generous with the spelling of its slogans. These are intended to strengthen identification with the paper and encourage people to continue playing with words and send them to 24 Heures. WerbeWoche did not want to resist the charm of this invitation. page 5